About HACK/re

HACK/re is an independent real estate technology publication founded in 2026. We produce research-driven dispatches on lead generation platforms, CRM systems, AI tools, and market dynamics — written for working agents and team leaders who make technology buying decisions.

Our Mission

The real estate technology market is saturated with vendor-funded content, affiliate-driven reviews, and paid endorsements disguised as journalism. HACK/re exists to provide an alternative: independent editorial backed by original data, transparent methodology, and disclosed commercial relationships.

Every analysis we publish is built on primary research — tracked ad spend, blind agent surveys, controlled platform tests, and CRM export data collected under NDA. We do not publish opinions without evidence.

Editorial Team

David Osei — Senior Analyst. Covers lead generation economics, cost-per-closing analysis, and platform ROI. David brings a background in quantitative marketing analysis and has tracked over $5M in real estate ad spend data across his career.

Sarah Okafor — Technology Editor. Leads CRM reviews, AI platform investigations, and head-to-head product testing. Sarah specializes in controlled methodology design for software evaluation.

Marcus Cole — Features Editor. Writes case studies, productivity frameworks, and agent success stories. Marcus has interviewed over 200 real estate professionals for HACK/re's research portfolio.

James Whitfield — Market Intelligence. Covers platform algorithms, market dynamics, and industry data. James focuses on reverse-engineering the systems that affect agent lead flow and ROI.

Independence

HACK/re is editorially independent. Our research methodology, testing protocols, and editorial conclusions are not subject to advertiser approval. We maintain one commercial relationship — Forward Flow is a disclosed research partner — and this relationship is governed by our Ethics Policy. All partner-affiliated content is clearly labeled.

Contact

Editorial inquiries, corrections, and story tips: Contact us.

Advertising and partnership inquiries: Advertise with HACK/re.